Deep in the Alps, where the clouds caress the peaks and the wind whispers tales of cycling legends, a new chapter of passion, courage, and flavor is being written. This year, Bocca della Verità joins the 2025 Tour of the Alps as an official sponsor, paying tribute to the heroes who conquer the mountains... and to the moments that conquer the soul.
📽️ A 30-Second Journey, A Lifetime of Emotions
Imagine a video.
It begins in black and white. Athletes of the past race, fight, dream. A wheel appears. It spins. And as it spins, the world takes on color. It's the birth of cycling.
From Fausto Coppi and Gino Bartali sharing a bottle of water in the middle of a hellish climb, to the most human gestures of today: a cyclist dragging himself to cross the finish line, a father lifting his son with tears in his eyes, a kiss to heaven for those who are no longer with us.
And when the race ends... something bigger begins. A moment of pause. Really.
There, atop a snowy peak, a steaming cup of Caffè Bocca della Verità® becomes a symbol of reward, of well-deserved rest, of the present lived with all the senses.
☕ The Taste of Truth
Since 1958, Bocca della Verità hasn't just roasted coffee. It's roasted dreams, effort, and history.
Each of these blends— Amo Roma, Angel, Artemisa, Hermes, Omero —is a masterpiece born from a family tradition, from an authentic passion for “true Italian espresso.”
It's no coincidence that today the blends we distribute exclusively from La Boutique di GOD support an event that exalts the same values as this coffee: achievement, beauty, respect, legacy. Because just like cycling, coffee is a ritual. An art. A truth that is sipped sip by sip and provides the energy needed for any competition.
🌍 More than a Coffee. A Commitment.
Bocca della Verità is grown on 21 farms around the world, artisanally roasted in Rome, and served in thousands of homes, cafes, and events in over 36 countries. The mission is clear: to bring Italian coffee culture to every corner of the planet. And today, that culture is pedaling hard alongside the cyclists of the Tour of the Alps.
🏁 And You, Have You Already Crossed Your Finish Line Today?
Maybe your goal isn't a podium finish, but rather getting home, finishing that project, waking up your kids with a smile. Whatever your peak, celebrate it with sincerity. With a good cup of coffee. Because the goal... is just the beginning.