Official presentation of the new Nazionale Azzurra cycling jersey, which will be worn this 2025 season and for the next 135 stages. The Caffè Bocca della Verità logo will be featured prominently on the chests of the Italian riders alongside the Italian crest.
A kit that combines the taste of authentic Italian espresso with a passion for cycling.
The presentation took place during the Course de la Paix – U-23 Nations Cup – held in the Czech Republic, where the riders officially wore the new 2025 jersey of the Italian cycling team .
The big news: for the first time, the Caffè Bocca della Verità logo appears on the right side of the chest , balanced with the national coat of arms. A symbol that represents the excellence of high-end Italian coffee, distributed exclusively by God Save the Coffee .
🎽 An emblem of Italian know-how:
This collaboration between the Italian Cycling Federation (FCI) and Caffè Bocca della Verità marks a meeting point between two worlds that share the same values. And it is that This union marks the beginning of a new chapter for the FCI, which in recent years has worked with top-tier brands such as Toyota, Enel, and Enervit, and now joins forces with one of the most representative brands of high-end Italian coffee. An alliance that consolidates the natural connection between elite sport and quality nutrition, fundamental pillars of performance, health, and the Mediterranean lifestyle.
With more than 135 stages planned for the 2025 season, the Azzurri jersey will tour the world with a new logo on the chest: that of a coffee that embodies passion, authenticity, and tradition.
☕ At La Boutique di God , we are proud to accompany this journey as official distributors, supporting a project that celebrates the best of sport and Italian flavor.
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