Panettone, more than a dessert... the sweet and timeless Italian tradition that never goes out of style

From ancient Milanese ovens to the world's most elegant tables, the history of panettone is a tribute to good taste.

Panettone , that iconic Italian sweet associated with Christmas and now eaten year-round, has a history as rich and long-standing as its flavor. Its origin dates back to the 15th century in Milan, when a sweet bread was baked to celebrate the winter festivities, and today we sweeten our palates all year round. According to legend, an apprentice baker named Toni experimented by adding butter, eggs, and candied fruit to the basic recipe. This dessert soon gained popularity, becoming known as "Toni's Bread," giving rise to the name "panettone."

  During the Renaissance, panettone acquired a luxurious status. At Italian courts, the wealthiest families paired it with sweet wines like Moscato during their banquets. This exclusivity continued for centuries until, in the 20th century, thanks to industrialization led by companies like Motta and Alemagna, panettone began to cross borders, conquering palates around the world.

   In Milan, there's a tradition dating back more than 500 years: if there's a slice of panettone left over after Christmas, it's saved until St. Biagio's Day (February 3). According to popular belief, eating it on that day protects the throat and ensures health throughout the year.

Today, panettone is much more than a dessert; it's a symbol of celebration, history, and excellence. Whether in its classic version with candied fruit or in modern interpretations with chocolate and hazelnuts, this sweet treat remains an ambassador of Italian pastry. And Flamigni® knows how to preserve the sophistication of traditional Italian pastries like no other, maintaining that intense and refined flavor with premium ingredients.

At God Save The Coffee , we offer the highest quality panettones, made by master artisans who respect traditional techniques. Because every bite is a journey to the heart of Italy.