A centuries-long journey that transformed a simple berry into a symbol of refinement.

Legend has it that it all began in Ethiopia, around the 9th century, when a shepherd named Kaldi noticed that his goats seemed to dance with energy after eating some red berries. Intrigued, Kaldi took these berries to the nearest monastery. There, the monks discovered that by preparing an infusion, they could stay awake during their long nightly prayers. Although Kaldi's story remains a legend, it marked the beginning of a fascinating relationship between humanity and coffee.

Coffee began a global journey, crossing the Red Sea to reach the Arabian Peninsula in the 15th century. Yemen, particularly the city of Mocha, became the epicenter of this beverage thanks to the Sufis, who used it to stay alert during their meditations. The cultivation and roasting methods were also perfected here.

In the 17th century, coffee arrived in Europe, landing first in Venice, where Ottoman traders introduced it as an exotic luxury. From there, its popularity grew rapidly, reaching royal courts. One of the most notable events occurred in 1669, when Suleiman Aga, ambassador of the Ottoman Empire, introduced coffee to the court of King Louis XIV of France. Fascinated by the beverage, the "Sun King" made it a status symbol, ordering it to be served at royal banquets.

In Vienna, another historical anecdote stands out: after the Battle of Vienna in 1683, the Viennese discovered sacks of coffee abandoned by Ottoman troops. Georg Franz Kolschitzky, a merchant and visionary, used these beans to open one of the first coffee shops in Europe. He is even credited with inventing Viennese coffee, sweetening the drink with honey and milk.

Today, every time we enjoy a cup of gourmet coffee , we connect with an ancient tradition that unites cultures, continents, and generations. At God Save the Coffee , we pay tribute to this legacy by offering the most exquisite varieties of specialty coffee that tell their own story.

Did you know that in 1777, Frederick the Great of Prussia banned coffee, stating that the people should drink beer instead? Fortunately, the measure didn't last, but coffee had already conquered Europe.

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