The Italian Cycling Federation (FCI) has chosen Caffè Italiano Bocca della Verità® as its new official sponsor for 2025, strengthening the bond between two worlds that share a common essence: a passion for quality and a desire to excel. Previously sponsored by companies such as Toyota, Enel, and Enervit, Bocca della Verità® joins the Federation's main sponsors this year.
The passion for cycling and the love of coffee have much more in common than one might think. Both require dedication, precision, and a constant pursuit of excellence. It's no coincidence that elite cyclists, as well as fans of the sport, consider coffee a perfect ally: a well-prepared espresso is not only a pleasure, but also an essential source of energy before a demanding route or a challenging race.
Coffee as fuel for sports performance
Cyclists know that every detail makes a difference in their performance. From daily training to nutrition, every aspect influences performance in the saddle. Coffee, with its perfect combination of flavor and stimulating properties, has for decades been an inseparable companion for those who take on roads and mountains in search of new challenges.
Bocca della Verità®, with its carefully selected beans and artisanal roasting process, offers a coffee.
Bocca della Verità® and the FCI: together for excellence
Italy is synonymous with cycling and coffee . It's a country where tradition and innovation go hand in hand, and where every cup of coffee tells a story of passion and skill. Bocca della Verità®, with its deep commitment to Italian coffee culture, has taken a step forward by joining the Italian Cycling Federation in this exciting adventure.
As an official sponsor of the FCI, Bocca della Verità® reinforces its commitment to excellence, supporting Italian cyclists on their path to victory and offering fans the opportunity to enjoy a coffee worthy of champions. This collaboration not only underscores the importance of coffee in the world of sport but also reinforces the values of commitment, determination, and quality that both institutions represent.
Enjoy the coffee of champions in your daily life
You don't have to be a professional cyclist to enjoy the benefits of a good cup of coffee. Whether you need a boost of energy before a busy day or simply want to treat yourself to a moment of pleasure, Bocca della Verità® offers a range of coffees that will transform your routine into a ritual full of flavor and character.
Discover in our catalog the selection of coffees that now accompanies elite cyclists on their most demanding challenges. Bring home the aroma and intensity of a coffee that embodies Italian tradition, passion, and excellence.
🚴♂️☕ Are you ready to pedal with the same energy as the champions?
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